Before you fall in love with a brand name.
A practical starting point for choosing, checking and protecting a distinctive identity.
Read the article Intellectual property. Considered carefully.Good ideas
Good ideas
deserve a
secure future.
From the name you choose to the things you create. Thoughtful intellectual property guidance for every stage of your business.
For founders. For creators. For what’s next.
01 / THE VALUE OF AN IDEA
A focused IP practiceTrademarksPatentsCopyrightDesigns
Our expertiseDifferent ideas.
Different ideas.
The right kind of protection.
Every business creates value in its own way. We help you understand what you have, what matters, and where to begin.
Trademarks
Searches, filing and support for the names and identities that distinguish your business.
02Patents
Considered support for technical inventions, from early questions to filing and prosecution.
03Copyright
Understand the rights in your writing, software, artwork and other original expression.
04Designs
Explore protection for the visual features that make a product recognisable.
A little clarity goes a long way“What exactly
“What exactly
am I protecting?”
A name. A mechanism. A piece of code. They don’t all follow the same path. Explore the differences with everyday examples.
Find your starting point ↗
Adv. Ajay Kumar Jha · FounderThe firmPersonal attention.
Personal attention.
A considered perspective.
Behind every idea is someone who believes in it.
Led by Adv. Ajay Kumar Jha, Markinsure brings a practical, individual approach to intellectual property. We begin by understanding the work, the people behind it, and the decisions ahead.
Get to know Markinsure ↗The Markinsure journalA clearer view of
Explore all articles ↗A clearer view of
the things that matter.
An invention is ready to share. Is it ready to disclose?
What to organise before a demo, publication or conversation about your technical idea.
Read the article
Your work. Your rights. A clearer starting point.
A useful guide for designers, writers, developers and the businesses that commission them.
Read the articleWatch & understandBig concepts.
Big concepts.
Simple stories.
Two short, illustrated introductions from WIPO to make intellectual property a little more approachable.
What is a trademark?
Follow a fictional clothing brand and explore what makes a trademark useful.
Watch on YouTube ↗What is a patent?
An illustrated example of invention, problem-solving and the role of patents.
Watch on YouTube ↗Independent educational videos by the World Intellectual Property Organization. No affiliation or endorsement is implied. YouTube loads only when you press play.
Good questions, clear answers
Before we begin.
A few things you might be wondering.
Ask us a question ↗Which type of IP should I consider?
A brand name, technical invention, creative work and product appearance can involve different rights. One product may involve several. Start with our IP explorer, then seek advice on your specific circumstances.
Does filing guarantee registration?
No. Applications are assessed under the relevant law and may face objections, opposition or other requirements. The outcome and timeline depend on the facts and process.
Can I discuss an invention before filing?
Public disclosure can affect patent options. Before publishing technical details or demonstrating an unreleased invention, seek advice about timing and confidentiality.
Does protection in India cover other countries?
IP rights are generally territorial. International systems can help with filing in multiple places, but they do not create a single universal right. Discuss the markets that matter to your business.
What should I prepare for a first conversation?
Bring a brief description of your work, relevant dates, the people involved, and any existing applications or agreements. Initially share a high-level summary rather than confidential technical material.
Your next chapter starts with a conversationLet’s give your ideas
Talk to Markinsure