The resource room

Make the next step
a more informed one.

Explore the basics, work through a launch checklist and learn from simple visual examples.

The IP explorer

What are you creating?

Choose an example to understand a possible starting point. Several rights may overlap in one product.

A possible starting point

Trademarks

A trademark distinguishes the goods or services of one business from those of another. Think of a product name or a recognisable logo.

An everyday example

The name on a coffee bag, rather than the coffee-making mechanism or the artwork on the label.

Explore this topic ↗

An educational guide, not an eligibility assessment or legal recommendation.

The pre-launch checklist

A little preparation.
A better conversation.

Keep your progress on this device, or print a copy for your next discussion.

List your important assetsNames, logos, creative work, technical developments and product designs.Record the contributorsNote who created each asset and gather the relevant agreements.Check earlier searches and filingsCollect search notes, application numbers and correspondence.Identify third-party materialList stock images, fonts, software and other licensed assets.Write down disclosure datesNote public demos, posts, exhibitions and planned launch dates.Identify your priority marketsWhere will you use, sell, manufacture or license the work?Prepare your questionsOwnership, eligibility, timing, scope and cost are useful starting points.

Watch & understand

See the idea in action.

WIPO · Animated introduction

What is a trademark?

Follow a fictional clothing brand and explore what makes a trademark useful.

Watch on YouTube ↗

WIPO · Animated introduction

What is a patent?

An illustrated example of invention, problem-solving and the role of patents.

Watch on YouTube ↗

Independent educational videos by the World Intellectual Property Organization. No affiliation or endorsement is implied. YouTube loads only when you press play.

Go to the source

Official resources, within reach.

IP India

Official search, filing and register services.

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Copyright Office, India

Official copyright information and services.

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WIPO

Explore the different forms of intellectual property.

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Your next chapter starts with a conversation

Let’s give your ideas
a considered way forward.

Talk to Markinsure